Bradford Advisors helps mid-market companies negotiate enterprise software contracts and renewals: Microsoft, Oracle, Salesforce, ServiceNow, SAP, and the rest of the stack.
What we do
Renewal negotiation strategy and execution, from first quote to signature
License position and true-up analysis so you only pay for what you use
Contract term review: price protection, audit clauses, exit rights
Vendor and reseller management on your behalf
Who runs it
John Hufford has spent more than a decade in technology procurement and software asset management, including seven years running software licensing and procurement at a Fortune 100 company and an operating role leading IT at a national systems integrator. Bradford Advisors LLC is based in Bentonville, Arkansas.
Playbooks
Microsoft EA Renewal Playbook
The step-by-step guide to negotiating a Microsoft Enterprise Agreement renewal: timeline, licensing math, true-up checklist, counter-offer scripts, and a cost model spreadsheet. Coming soon.